Too many businesses have a web site, but have no idea of how many people are visiting it. Visitor analysis provides real-time information on how many people are visiting a site, what pages they are visiting, where they are coming from, and much more. In this article Green Island CEO John Flanagan explains it is not an exact science, and knowing its limitations is important.

One of the biggest challenges for any business is identifying potential customers to promote your products and services to. The internet offers many ways to build relationships and generate leads and this article by Business Development Manager Margaret Blake highlights ways to build a database of e-mail contacts for regular and ongoing promotion. With a database in place you can send information on upcoming products, events, monthly specials, newsletters, special offers and more.

Blogs are becoming wildly popular, both with enthusiasts and businesses. They are inexpensive to create, easy to update, and a great new channel for marketing. This article by CEO John Flanagan discusses what weblogs are and are not, and how to use them to promote your services.