Navigating New Channels of Promotion
The emergence of the internet has created a number of new channels for promoting your organization. Green Island can create traditional marketing campaigns, utilize the internet, or combine the two for a complete promotional package.
Web Site Promotion
Regardless of how well a site is designed, there is little chance for a return on investment if potential customers can't find it. Most prospective web customers use search engines to find what they are looking for, so it is critical to establish a high-level position for your website to ensure maximum exposure. Web site promotional services include:
- keyword research & competitor analysis
- site optimization
- search engine registration & advertising
- online advertising & reciprocal link building
- visitor measurement and analysis
Online Marketing
Through the new channels of promotion created by the internet, organizations can save both time and money when compared with traditional forms of marketing. Green Island will work with your team to spread your message through:
- HTML & text e-mail campaigns
- text messaging to mobile phones
- pay-per-click & banner advertising
- affiliate programs
- discussion lists, newsgroups & weblogs
Integration
For most organizations, online marketing strategies will work in tandem with traditional marketing collateral (brochures, signage, flyers) and campaigns (mail, print ads, TV and radio). Our team will work with yours to integrate your web site and web-based marketing components with your traditional techniques to create an effective, modern marketing campaign for your organization.
